There’s something rotten at the heart of the fashion industry. We all know it, but we don’t know what to do about it. The Rana Plaza factory collapse of April 2013 in Bangladesh, which killed 1,133 men, women, and children dead, and over 2500 injured, was just one amongst many headlines in recent years that has forced us all to face the fact that pretty much every high street purchase we make has a questionable moral impact.
But how are we, as shoppers who care, supposed to know which brands are good and which are bad, if even the most well-meaning companies in the market do not know themselves? It’s not realistic to expect everyone to buy absolutely everything locally from craftspeople we can physically meet; and anyway, we don’t want to take industry away from markets abroad. Ideally we would be preserving craftsmanship and the economy on both a local and a global scale.